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How important can an top domain name be?

One of the most important prerequisites for creating a successful online presence is the domain name. It is what people will see first when they chance upon your site and what they will identify you with. The domain name should be easy to memorize, but should also be something that tells your web site's visitors what the site is about.

Generic Top-Level Domains (gTLDs)

A domain name typically contains two parts - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for example, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain Name. There are several groups of Top-Level Domains that you should consider before you select the domain you want. Your decision should depend on the aim of your website and on its target visitors. Let's analyze the gTLDs, or generic Top-Level Domain Names - these are the most popular TLDs aimed to indicate a particular intention - .com (commercial establishments), .net (networks), .biz (firms), .info (informative resources), .org (not-for-profit organizations), .mobi (handheld devices), .asia (the Asia Pacific), .name (persons or families), .pro (particular professions), etc. As you can see, these TLDs cover most realms of life, so you should go for the one that would indicate the purpose of your web site best. There is no limitation as to who can register such domains, but some of them contain additional steps to verify that you qualify to possess such a TLD (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific domain names. Each country has its own ccTLD. Registering such a Top-Level Domain is good if your target group of visitors is from a specific country. Many individuals would sooner purchase commodities or services from a local web site, and if your goal is Canada, for instance, picking a .ca domain name could boost the visits to your web site.

URL Redirects

You can register a number of Top-Level Domain Names, which can send your site's visitors to a particular web page like domain.com, for example. This would boost the traffic and decrease the probability of someone pilfering your visitors by using the same name with a different Top-Level Domain - if you are not using a trademark.

Name Servers (NSs)

Every Top-Level Domain has domain name records. The name server records (NS records, aka DNS records) indicate where the domain is hosted, i.e. they point to the hosting provider whose name servers (NSs, also known as DNSs) it is using at the moment. You can swap the name servers of your domain at all times. You can have your domain name registered with one provider and get the hosting service itself from another. Thus, if you register your domain name and come across good website hosting services somewhere else afterwards, you can point your domain name to the new provider's name servers straight away.

Domain Name Server Records (NS Records)

In general, as long as your domain uses a specific set of DNSs, all its domain name records will direct to the same webspace hosting firm. Some hosting vendors, though, enable you to modify given DNS records, including the A records and the MX records of your domain name. The A record is an Internet Protocol address, which specifies on which web hosting server your web site is hosted, whereas the MX records designate which web hosting server handles the email mailbox accounts associated with your domain name. For example, if you engage a new site designer and he designs an .ASP web site that will be situated on his own Windows hosting server, you may want to edit just the Internet Protocol address (the A record) but not the MX records of your domain name. Thus, www.domain.com will point to the Windows server, but your emails or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your present Linux web site hosting account. The .ASP platform is built by Microsoft and requires a Windows server, although a Linux server would be far more secure.

Low-cost TLDs Delivered by 'WebHostNinja'

Only a number of web hosting suppliers enable you to edit specific domain name server records and quite frequently this an additional paid service. With WebHostNinja , you get a big assortment of Top-Level Domain Names to pick from and you can edit all domain name records or forward the domain names through a redirection tool at no extra charge. That is why, 'WebHostNinja' would be your finest choice when it comes to handling your domain and to creating a successful presence on the Internet.